Halt Bank, founded by Joseph Kayembe, is a producer of improved cooking stoves in the province of Katanga. Halt Bank produces the cooking stoves using local materials and sells them by using a flexible payment scheme to help poor people to afford them.
Objectives of Elan’s partnership
ÉLAN worked with Joseph to form a new marketing strategy to increase awareness of improved cooking stoves to reach an increasing amount of customers in both rural and urban areas.
Since the beginning of the partnership, Halt Bank has grown average monthly sales to 400 stoves and opened a distribution network in another district of Lumbumbashi. ÉLAN is continuing to facilitate the improvement of production costs and Halt Bank’s linkages with large enterprises, in order to continue the expansion of its business.