PYGMA GROUPE SARL, a communication company incorporated in Democratic Republic of the Congo.

Objectives of Elan’s partnership

Élan RDC collaborated with Pygma in order to develop tackle the lack of awareness that the congolese market is suffering for the solar sector. ÉLAN believes that a national, multi-channel and brand agnostic marketing campaign is key in ‘kick starting’ and alleviating the challenges faced by the sector. Channels will be selected both for their ability to reach large-scale. They will include radio and TV advertisements, billboards and product demonstrations during markets or specifically organized roadshows. A brand agnostic marketing campaign will have the creative freedom to deliver a message that directly addresses the current constraints; prioritizing consumer information on the benefits, quality and purchasing options for RE products above the individual interests of each brand.